Last updated: 22 August 2026
This policy explains what personal information Lakeland Escape Room collects when you use
lakelandescaperoom.com, why we collect it, who else can
receive it, and the choices you have. It also lists every cookie and tracking technology on the site,
and how to switch them on or off at any time.
We have written this in plain English on purpose. If anything here is unclear, email
info@lakelandescaperoom.com and we will explain
it.
1. Information we collect
Information you give us. When you fill in a form on this site, or email or
telephone us, we collect what you choose to tell us: typically your name, email address, telephone
number, the topic you pick, and whatever you write in your message. We only ask for what we need in
order to reply to you.
When you book a room or buy a gift card. Bookings and gift card purchases are
handled for us by Bookeo, a specialist booking system. When you book, the details you
enter, including your payment details, are collected and processed by Bookeo rather than stored on
this website. We receive the booking information we need to hold your reservation and to run your
game. We never see or store your full card number.
If you enter a giveaway or competition. Some promotions on this site have been run
using third party competition tools. Where one is running, the entry form tells you who is collecting
your details and that company’s own terms and privacy policy apply to that entry as well as this
one.
If you sign up for our newsletter. We collect your email address so we can send
you news and offers. You can unsubscribe from any email we send, and we act on that immediately.
Information collected automatically. Our web host keeps standard server logs of
requests made to the site, including IP addresses, for security and reliability. That happens on
every website and is not used to build a profile of you.
Information collected by analytics and advertising tools, but only if you agree.
This site uses Google Analytics to understand how the site is used, Google Tag Manager to manage
those tags, Google Ads conversion tracking to measure our advertising, and the Meta (Facebook) pixel.
These are described in full in Part 2 below. None of them run until you agree to
them.
2. Why we use it
- To take and manage your booking, and to run your game.
- To answer your inquiry and to arrange group, corporate and private events.
- To sell and redeem gift cards.
- To send you our newsletter, if you asked for it.
- To keep the site online, secure, and free of spam and abuse.
- To understand how the site is used and to measure our advertising, where you have agreed to
it. - To meet our legal, tax and accounting obligations.
3. Consent, and how we handle tracking
This is the part most website policies get wrong, so we want to be plain about it.
Nothing in the Statistics or Marketing categories runs until you say yes. When you
first arrive, only the strictly necessary items load. Google Analytics, Google Tag Manager, Google Ads
conversion tracking and the Meta pixel are all held back, inert, until you choose. This applies to
every visitor, wherever you are, not only to visitors from places where the law demands it. A banner
that appears while the tracking runs behind it is worth nothing, and we have deliberately not built
one of those.
Booking still works whether you agree or not. Our booking system, our contact
forms and the spam protection that guards them are strictly necessary and are never held back. You
never have to accept tracking in order to book a room, buy a gift card or send us a message.
A few things load before you choose, and they do not track you. The site’s
typefaces are served by Google Fonts and its icons by a font library served from a content delivery
network. Those are stylesheets, not trackers: they set no cookie and store nothing in your browser.
Because the files come from those companies’ systems, they do see your IP address when a page loads.
We list them here rather than leave them unmentioned.
You can change your mind at any time. A Manage cookies button sits in the
bottom-left corner of every page. Open it to turn categories on or off, or to withdraw consent
entirely. Withdrawing is exactly as easy as giving it.
We keep a record of your choice. When you decide, we store the date and time,
which categories you agreed to, which version of this policy was in force, and the page you were on.
That record is tied to a random reference generated in your browser. It contains no name, no
email address and no IP address, and we cannot use it to work out who you are. We keep it so
we can show, if we are ever asked, that consent was properly obtained.
Your choice is remembered in a cookie called gi_consent for 12 months, after which we
ask again. Clearing your browser cookies clears it too, and the banner will reappear.
4. Who else can receive it
We do not sell your personal information for money. We want to be straight with
you about what does happen instead.
Your booking goes to our booking system. Bookeo holds your reservation and
processes your payment. They handle it on our instructions in order to provide that service.
Your inquiry goes to us. When you send a message through this site it is saved in
this website’s own database so we do not lose it, and it is emailed to the people here who handle
inquiries.
If you agree to Marketing cookies, information about your visit goes to advertising
companies. We are not going to bury this. When you accept the Marketing category, Google and
Meta receive information about the pages you view and the actions you take on this site, and they can
connect that to their own record of you and use it to show you advertising elsewhere. That is what
those tools are for. If you do not accept, none of it is sent. If you accept and later change your
mind, use the Manage cookies button and it stops.
We also use trusted suppliers who handle information strictly on our behalf: our website host, our
email provider, and the marketing agency that maintains this website. They are not permitted to use
your information for their own purposes. We can tell you who they are on request.
We may also disclose information where the law requires it, or to establish or defend our legal
rights.
5. How long we keep it
- Inquiries that do not become a booking: up to 24 months, then deleted.
- Booking records: for as long as our accounting and tax obligations require.
- Newsletter subscribers: until you unsubscribe.
- Consent records: at least 24 months from the date of the decision, and for as long as we need to demonstrate compliance.
- Server logs: for the short period our host retains them.
6. Your choices and your rights
Whether or not any particular privacy law applies to a business our size, we will honor these
requests from anyone who asks. You can ask us to:
- tell you what personal information we hold about you, and give you a copy;
- correct anything that is wrong or out of date;
- delete information we no longer have a good reason to keep;
- stop sending you email that is not about a booking you have made.
Email info@lakelandescaperoom.com. We will respond
within 45 days, at no charge. We may need to confirm who you are first. Some information we are
required to keep, or cannot release, because of our legal obligations or because releasing it would
reveal information about someone else. If that applies, we will tell you why.
You can also change your cookie choices at any time with the Manage cookies button, and
control cookies through your browser settings (see Part 2).
7. How we protect it
Personal information is protected by safeguards appropriate to how sensitive it is. The site runs
over an encrypted connection, access to our systems is limited to people who need it, and we take all
reasonable precautions against loss, misuse and unauthorized access. No website can promise perfect
security, and if something goes wrong that affects you, we will tell you promptly.
8. Children
Escape rooms are a family activity and children play here, but bookings and accounts are made by
adults. This website is not directed at children, and we do not knowingly collect personal
information through it from anyone under 13. If you believe a child has given us information through
this site, email us and we will delete it.
9. Other websites
This site links to other websites that this policy does not cover, including our booking system and
our social media pages. Once you leave our site this policy stops applying, and we are not
responsible for how those sites handle your information. We suggest you read their privacy
statements.
10. Changes to this policy
If we change this policy we will update the date at the top. If a change affects how we use your
information or which trackers we run, we will ask for your cookie choices again rather than relying
on consent you gave to an older version.
11. How to contact us
Questions, requests or complaints about this policy or our privacy practices:
Lakeland Escape Room
308 E. Pine Street
Lakeland, Florida 33801
info@lakelandescaperoom.com
863-450-3232
Part 2 — Cookies and similar technologies
What these are
A cookie is a small file stored on your device when you visit a website. We also use technologies
that do the same job: scripts that store data in your browser, and embedded content that sets its own
cookies the moment it loads. Where this policy says “cookies”, it means all of these.
The three categories
The banner groups everything into three categories. The first is always on, because the site
cannot work without it. The other two are off until you turn them on.
Strictly necessary — always on
Needed for the site to work, to take your booking, to keep it secure, and to remember your cookie
choice. These are not used for tracking or advertising and cannot be switched off.
| What | Provided by | What it does | How long |
|---|---|---|---|
| gi_consent | Lakeland Escape Room | Remembers your cookie choices so we do not ask again on every page. | 12 months |
| Booking system | Bookeo | Runs the booking and gift card widgets, keeps your basket and your place in the booking process, and processes payment. Without it you cannot book online. | Session to 12 months |
| Spam protection | Google reCAPTCHA | Checks that our contact forms are being filled in by a person rather than a bot. It loads only on the pages that carry a form. | Session to 6 months |
| WordPress session and security cookies | Lakeland Escape Room | Keep forms secure against tampering, and keep site administrators signed in. | Session to 12 months |
| Hosting | Our web host | Keeps the site online and serves pages quickly. | Session |
Functional content that loads with the page
These are not cookies and are not tracking, but they are supplied by other companies, so we list
them here rather than leave them unmentioned.
| What | Provided by | What it does |
|---|---|---|
| Typefaces | Google Fonts | Supplies the fonts the site is set in. It sets no cookie and stores nothing in your browser, but Google does see your IP address when the font files load. |
| Icons | Font Awesome, served from a content delivery network | Supplies the small symbols used around the site. Same position as the typefaces above: no cookie, but the provider sees your IP address. |
Statistics — off until you agree
These tell us how the site is used, so we can improve it. They are held back until you agree.
| What | Provided by | What it does | How long |
|---|---|---|---|
| Google Analytics | Counts visits and shows us which pages are read, roughly where visitors are, and how they found us. We use it to improve the site, not to identify you. | Up to 2 years | |
| Google Tag Manager | The container that loads and manages the tags above and the advertising tags below. It is held back with them, so nothing inside it can run before you agree. | See the tags it loads |
Marketing — off until you agree
These measure our advertising and let advertising companies show you our ads elsewhere. They are
held back until you agree.
| What | Provided by | What it does | How long |
|---|---|---|---|
| Google Ads conversion tracking | Tells us when someone who clicked one of our ads goes on to book, so we know which advertising is worth paying for. | Up to 2 years | |
| Meta pixel | Meta (Facebook and Instagram) | Tells us when someone who saw our Facebook or Instagram advertising visits the site or books, and lets us show ads to people on those platforms. | Up to 3 months |
Changing your choices
Use the Manage cookies button at the bottom-left of any page. You can switch Statistics
and Marketing on or off separately, and the change takes effect immediately.
You can also control cookies through your browser settings, which let you block cookies, delete
the ones already stored, or warn you before one is set. Most browsers accept cookies by default.
Remember that browser settings apply to every site you visit, not only ours, and that blocking the
strictly necessary cookies will stop parts of this site working, including online booking, our
contact form, and our ability to remember that you asked us not to track you.
Do Not Track and Global Privacy Control
We hold all tracking back until you consent, so every visitor starts out opted out by default.
That is a stronger protection than a Do Not Track or Global Privacy Control browser signal would give
you here, and it applies whether or not your browser sends one.